Taking your business online is essential because it significantly expands your reach, allowing you to connect with a global audience. An online presence enhances your brand visibility, making it easier for potential customers to find and engage with your products or services. Additionally, it provides valuable insights into customer behavior and preferences, enabling you to tailor your offerings more effectively. In today’s digital age, having an online presence is not just an option but a necessity for staying competitive and growing your business. Let’s see Why taking your business online is essential.
It’s hard to believe that small business owners haven’t yet embraced advertising on social media platforms like Instagram, Facebook, or YouTube. The pandemic era hit retail stores hard, while e-commerce apps became the new shopping arena. It’s time to elevate your business from the ground to the screens.
Your customers are spending countless hours on their mobile devices. According to a report by the Times of India, research by App Annie found that the average daily mobile usage per person increased from 3.7 hours in 2019 to 4.7 hours in 2021. In 2020, the average was about 4.5 hours per day. In 2021, India saw 655 billion hours spent on mobile devices, a 37% increase since 2019. The report also highlighted that consumers in India spent 7.6 billion hours on e-commerce apps in 2021, marking a 16% year-on-year growth from 2020 and an 80% overall growth since 2018 (4.2 billion hours).
The market is gradually shifting from offline to online platforms, making it crucial for every business owner to go online. Still not convinced? We have even more reasons to share.
1. Control your Brand identity
Why devalue your brand? Having your own website and application allows you to exert greater influence and control over your brand online. You can experiment and be creative in showcasing your brand, effectively demonstrating to customers why you’re the best choice.
2. Beat your competitors
Selling your products online not only increases your profit margins but also provides an additional sales channel, helping you outpace your competitors. According to a study by Stephanie Chevalier published on February 4, 2022, global retail e-commerce sales reached approximately 4.9 trillion U.S. dollars in 2021. This figure is projected to grow by 50% over the next four years, reaching about 7.4 trillion dollars by 2025. This indicates that going online can significantly boost your profits, offering advantages that offline competitors may never achieve.
3. Build Credibility
Having your own website or application instantly boosts your business’s credibility. Customers are more likely to trust your products or services when they can verify your professional online presence. Additionally, going online opens up endless opportunities, enhancing trust and brand reputation through online reviews and feedback.
4. Easily accessible
A business needs to be where the customers are, and for the past decade, they have been online. The potential customer base for any business is limited to a physical store, but it expands significantly once you go online. Distance is no longer a barrier, as customers can purchase your products with just a few clicks from the comfort of their homes. This convenience makes it easier for customers to find you, helping you attract more of them and engage more effectively by establishing an online presence for your business.
5. Receive orders 24×7
Very few retail businesses operate 24/7, but this changes when you have your own eCommerce website or app, which runs around the clock. There are no fixed shopping hours online; the internet allows customers to shop beyond normal opening times. Having a website and an app makes your business operational 24/7, enabling customers to place orders whenever they want.
6. Cater to the Global Market
When you take your business online, the possibilities are limitless and without borders. You can serve clients or customers from any country with just a tap on the screen. Going global can drive significant traffic to your website, boosting your sales and profits.
7. Marketing made easy
Utilizing social media platforms like Instagram and email marketing, an online presence enables you to explore digital avenues that can boost brand awareness and profitability. With the significant increase in users turning to eCommerce apps for their shopping needs, brands and companies are making concerted efforts to establish an online presence, including through marketplace listings like Grocito.com.
8. Improve your business with customer reviews
Showcasing reviews of your business is a fantastic way to demonstrate reliability and attract customers. Dedicating a page on your website to highlight customer feedback about your products is an excellent strategy to boost sales and establish credibility.
Conclusion
With all this in mind, if you’re ready to take your business online, Grocito.com is the perfect place for you.
Grocito is a unique platform that helps you take your business online and create your business app within 24 hours at an affordable price, making it easy and convenient for business owners. It offers these services at minimal rates. Grocito is an all-in-one cloud-based SaaS platform providing e-commerce, multivendor, pickup & drop apps, and a POS (Point of Sale) system. It is trusted by numerous businesses worldwide, with some making sales of over Rs 2 Crore monthly. So don’t delay—choose the most suitable and affordable plan today and take your business online with Grocito.com.
