Attracting visitors to your store is one thing, but turning them into customers is another challenge. Here are some tips to help you convert more visitors into customers on your online store. We all know that launching and building an eCommerce business involves a lot of work. Let’s see Tips to Convert Visitors into Customers on Your Online Store.
You need to choose the best eCommerce platform, set up your store, and start driving traffic to it. You might think that’s all it takes to build a successful online business.
But let’s be honest, there’s more to it.
With so much competition today, getting your store noticed requires significant effort. As more brands launch their online stores, the challenge only grows. With this in mind, here are some do’s and don’ts to help encourage customers to buy from your website.
What is a “Conversion”?
When someone makes a purchase on your website, it’s known as a conversion.
However, conversions don’t happen by chance; you need to optimize your store to ensure more visitors automatically “convert” into customers. This process is called Conversion Rate Optimization (CRO).
To calculate your conversion rate, divide the total number of orders by the total number of store views. For instance, if 100 people visit your store and you receive 1 order, your conversion rate is 1%.
Why Conversion Rate Optimization?
Let me show you how focusing on conversion rate optimization can enhance your online business.
Imagine you sell shoes priced at Rs. 500 each. Your store receives 5,000 views every month, and your conversion rate is 1%.
How many customers would you have on average each month?
Customers (conversions) = 5,000 x 0.01 = 50
Sales = 50 x 500 = Rs. 25,000
Now, what if you could increase your conversion rate from 1% to 2%?
Let’s do the math.
Customers (conversions) = 5,000 x 0.02 = 100
Sales = 100 x 500 = Rs. 50,000
See the difference? By simply improving your conversion rate, your sales can double. Regardless of your business size, optimizing conversion rates is crucial for every business.
Find the current conversion rate
To determine your current conversion rate, first ensure that Google Analytics is set up for your online store. Google Analytics allows you to track the conversion rate for different product pages and your website as a whole.
To check the conversion rate for specific pages, navigate to the Behavior section, then click on Site Content, and select Landing Pages.
To find your current conversion rate, choose your website link as the initial page and look for your products page under the Second Page section of your report. The small grey percentage listed in the Sessions section represents your conversion rate for that action.
Use this current conversion rate as a baseline. After implementing changes to optimize conversion rates, you can measure how much it has improved.
CRO tips to improve conversion
Conversion rate optimization (CRO) is a marathon, not a sprint. Your website will never reach its full potential unless you continuously work to improve the customer experience.
CRO is an ongoing process of learning and optimizing. However, the “ongoing” nature of CRO is often overlooked.
There isn’t a rulebook for instant results, but we’ve compiled some tips to help you get started with conversion optimization for your online store.
How To Get More Conversions On Your Online Store
1. Use high-quality images on product pages.
With online shopping, customers can’t touch or try on the product.
The best way to compensate is by providing detailed images that clearly show what they are buying.
Ensure the images focus on the product and address all potential customer questions. A well-designed product page can boost conversions, while a poorly designed one can lead to customer drop-off.
2. Offer Free Shipping
Everyone loves free shipping. Providing free shipping can make it much easier for customers to decide to buy from you.
According to Accent, 88% of consumers are more likely to shop at an online site if free shipping is offered.
If offering free shipping on all items isn’t feasible, consider offering it on orders over a certain amount.
On Grocito, you can set up free shipping or apply charges above a specific amount.
3. Create Urgency & Scarcity
Boosting urgency on product pages is essential for online sales. Creating a sense of urgency encourages customers to take immediate action (i.e., make a purchase). Many companies now use urgency-boosting techniques on their product pages.
However, it’s important to apply urgency and scarcity tactics correctly to increase sales. Overdoing it can make your business appear untrustworthy, which can backfire.
4. Change the Website Layout
Sometimes, the overall design of your store might be hindering your sales. Your website layout should be easy for customers to navigate. When customers can quickly search and browse through your store, it reduces their mental effort and can lead to more sales.
Consider changing your website’s layout to a more user-friendly design and observe how it impacts performance.
On Grocito, you can effortlessly change your store’s theme. Try options like Lightspeed Pro or Matrix Lite and see which one works best for you.
5. Use Live Chat
Can live chat increase conversions? Absolutely.
Research shows that a single message can make a visitor 50% more likely to become a customer, while a six-message chat can increase that likelihood to 250%.
When visitors reach out via live chat to ask about payment details or offers, it indicates their interest in buying. Live chat not only answers their questions but also enhances customer satisfaction.
Therefore, having live chat support on your website is crucial. On Grocito, you can easily integrate live chat with the help of plugins. You can add Intercom or Drift Live Chat to your store with just one click and boost your conversion rate.
6. Use Discounts and Coupons as Incentives
Offering discounts is an effective way to increase conversions, clear out excess inventory, and build customer loyalty.
Here are some strategies for using discount coupons to boost conversion rates:
- Reward customers for their first purchase
- Provide a post-purchase discount
- Offer special discounts on special occasions
7. Use Exit-Intent Popups
Popups are effective for converting site visitors into leads, and exit-intent popups are even more powerful. These popups appear just as a visitor is about to leave your site, proving to be highly effective.
Exit popups are one of the highest converting methods because they leverage visitor behavior. They prompt visitors to take action before leaving your website. For them to be effective, the messaging must be contextually appropriate.
8. Showcase Who’s Behind Your Store
People love stories, and stories build trust. Sharing a personal story about your brand or its founders enhances your website’s credibility and adds a human touch. This can improve your eCommerce conversion optimization, ultimately leading to more sales.
Create an “About Us” or “Our Story” page to tell people about your brand and its values. Share anecdotes or introduce team members to make it more personal.
Remember, these pages are not about selling your products. Instead, sell your vision to connect with visitors on a deeper level.
Conclusion
It’s time to optimize your website experience and boost conversions to drive sales.
You now have a set of tried-and-tested eCommerce conversion optimization strategies to experiment with. Implement them on your website and see what works best for you.
Remember, always keep testing.
If you have more questions about CRO, feel free to ask in the comments section.
